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Top 100 Home Brands Ranking | A Conversation with Donble Mattress's Chen Donghai

Release date:

2024-02-27 14:34

Source:

https://www.donbao.com.cn/

What kind of company is Donble Mattress? What are Donble Mattress's core strengths? What opportunities and challenges are currently facing furniture businesses in Dongguan? Recently, Chen Donghai, General Manager of Donble Mattress, was invited to participate in the video program *Home Furnishings Top 100 List*, specially curated and launched jointly by Mingjia Shibo Garden and Sina Home. The show focuses on the home furnishings and sleep industry, offering insights into successful business strategies!

31 years of focusing on just one thing

Founded in 1993, Donble Mattress is a Dongguan-based enterprise with a 31-year history. Since its inception, Donble Mattress has remained steadfastly committed to the research, development, and production of bedding products—including mattresses, upholstered beds, and pillows. "For instance, manufacturing upholstered beds shares similarities with making sofas. In fact, we could easily venture into sofa production as well. However, we firmly believe that if we’re dedicated to bedding products, we must focus wholeheartedly on perfecting them—only then can we truly showcase our expertise. Without deep specialization, this path simply won’t lead to lasting success." Over the past three decades, while the market has continually evolved, Donble Mattress has remained unwaveringly focused on its core business, deliberately steering clear of diversifying into other industry sectors.

Run a thriving business right at your doorstep.

“Nowadays, many people say their stores have no customers or foot traffic—but I believe customers are cultivated over time. For instance, if we start making a strong, positive impression on children from kindergarten and elementary school years, they’ll likely think of Dongbao first when it’s time to buy a mattress in the future. By focusing on building solid relationships with local customers, consistently delivering excellent service to each and every guest, and earning their genuine trust and appreciation, word-of-mouth will naturally bring in a steady stream of visitors.”

Stick to meticulous craftsmanship

“Actually, a mattress isn’t a high-tech product—it’s a product born out of integrity and care. You may only see its outward appearance, but you can’t fully appreciate what’s inside. That’s precisely why Donble Mattress has always remained committed to meticulous craftsmanship, striving for perfection even in the details that go unnoticed. After all, the parts you can’t see are where we push ourselves to create something not just good, but truly exceptional—this is the philosophy that has defined Donble Mattress’s approach to product design all along.”

Stick to the policy of transparent pricing.

Transparent pricing is what sets Donble Mattress apart from other brands in the market. "We’ve been practicing transparent pricing since 2012," people often joke, "Even when I go to buy vegetables at the market, I can usually negotiate a tiny discount—but not with Dongbao. Not a single penny less! Is Dongbao even still selling mattresses?" In reality, consumers aren’t just focused on price; they’re more concerned about the practical value of the product. That’s why Donble Mattress opens its factory doors, allowing customers to gain a deeper understanding of what goes into their products. By seeing firsthand the materials, craftsmanship, and structural design, buyers can truly appreciate the exceptional quality and value that Donble Mattress delivers.

Future opportunities and challenges

"I believe Dongguan furniture should continue pursuing a brand-building strategy, relentlessly striving to elevate our products—making them even better and more exceptional. As businesses grow, they’re bound to face challenges and setbacks. Yet, it’s precisely during these tough times that we must remain steadfast in our confidence and determination. Only by embracing difficulties head-on with unwavering resolve can we break through obstacles and turn adversity into opportunity. At the same time, we must proactively embrace new ideas, innovative channels, and fresh approaches—continuously driving creativity to carve out our own unique path. I’m confident that the future of Dongguan’s furniture industry will shine even brighter, opening up limitless possibilities ahead."

How do office workers and people with lower back pain choose a mattress?

Middle-aged people struggling with sleep? The Donble Mattress promotes easier turning and better health.