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Customer repurchase rate exceeds 30%, and Donble Mattress has a winning strategy for sales.

Release date:

2025-10-31 17:38

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In today’s furniture industry, which has entered the "stock era," acquiring new customers is becoming increasingly challenging—making it crucial for brands to rely on repeat purchases from existing customers and word-of-mouth referrals to fuel sustainable growth. Donble Mattress, a 32-year-old local brand based in Dongguan, has stood out in the fiercely competitive market by achieving a remarkable customer retention rate of over 30% and maintaining a high referral rate. As a result, the brand has earned growing recognition and trust among consumers.

Quality is the foundation of repeat purchases. Donble Mattress has established two major production bases—specializing in mattresses and upholstered beds—and maintains complete control over every step of the manufacturing process, from spring production to fabric layering, quilting, and even edge-stitching. Over the years, Donble Mattress has consistently achieved a 100% pass rate in national and provincial quality inspections, earning it a prestigious five-star rating for product quality and creditworthiness in Guangdong Province in 2024. It’s this unwavering commitment to quality that ensures each mattress can truly last a decade with families—making it the trusted choice that keeps customers coming back time after time.

In addition to its exceptional products, Donble Mattress also deserves recognition for its innovative approach to service and the overall consumer experience. Addressing the typical retail landscape—where traditional furniture stores often feel deserted, with more sales staff than customers—Donble Mattress has completely revamped its physical stores. The dominant color scheme of creamy coffee hues paired with natural wood tones, complemented by soft furnishings in matching shades, creates a warm, home-like ambiance. To enhance the shopping experience further, the store now features a beverage bar offering free handcrafted lemon tea, freshly ground coffee, and delightful pastries. Plus, a dedicated kids’ lounge area ensures that even families with little ones can enjoy a relaxed and inviting atmosphere during their visit.

Meanwhile, Dongbao is actively embracing digital transformation by integrating its online and offline operations through a mini-program membership system. Customers can use the mini-program to access exclusive information, participate in engaging activities, and enjoy tailored services. The "Free Lucky Draw" campaigns launched during Labor Day and National Day effectively drove foot traffic to physical stores, boosting order volumes by 30% to 50%. On short-video platforms, Dongbao showcases its products’ standout features through immersive content such as live factory tours, product teardowns, and hands-on lying-down experiences, sparking enthusiastic interactions among users—so much so that many viewers have even commented, "After watching the video, I decided to place an order!"

In a time when many brands are eager to collaborate with celebrities and craft premium, high-end images for themselves, Donble Mattress has chosen a decidedly different path—refusing to rely on star endorsements or engage in exaggerated price wars. Instead, the company is pouring its resources into refining its products and enhancing the overall user experience. After all, the real "spokesperson" here is the customer: only by delivering genuine satisfaction can Donble Mattress spark the powerful "word-of-mouth" effect that keeps customers coming back. It’s this simple yet unwavering belief that has helped Donble Mattress build deep-rooted trust among local consumers over time.

"A golden cup or silver cup means nothing compared to customers' word-of-mouth recommendations. In an era where rational consumption is becoming the norm, Donble Mattress is proving with concrete actions that a great product speaks for itself—and exceptional service naturally keeps customers coming back."

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