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Seizing market opportunities, Donble Mattress is actively recruiting partners.

Release date:

2023-03-14 10:12

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In recent years, poor sleep has become a major issue affecting countless people across the country. As awareness of sleep health continues to rise, it’s further fueling the rapid growth of the "sleep economy." According to a research report released by iResearch Consulting, China’s sleep economy market expanded from 260 billion yuan in 2016 to over 370 billion yuan by 2020. Faced with this booming opportunity, numerous businesses have eagerly entered the vast bedding market.

Many people are drawn to the huge demand in the mattress market and are considering investing in opening their own stores—but they’re not sure where to start. From store design and product procurement to hiring staff and crafting effective marketing strategies, there’s a lot to think about. In fact, partnering with a suitable mattress brand franchise can ease many of these challenges. A great example is Donble Mattress, a 30-year-old local brand based in Dongguan.

Dongguan Wo Huang Furniture Co., Ltd. was founded in 1993, originally as Donble Mattress Factory. Located in Houjie, Dongguan, Guangdong—the renowned "Furniture Capital"—the company has established a large-scale R&D and production facility for mattresses and upholstered beds, along with a modern exhibition center. It has also introduced cutting-edge domestic and international equipment for mattress and upholstered bed manufacturing, operating multiple advanced, automated production lines tailored to both local and global standards. The company proudly boasts three prominent self-owned brands: "Wo Huang Furniture," "Donble Mattress," and "Kaimeng Furniture." Specializing in hotel projects and residential bedding solutions, it has successfully opened brand franchise stores across numerous cities throughout China.

For three decades, Donble Mattress has remained dedicated to the research, design, and production of mattresses and upholstered beds, relentlessly pursuing excellence in product quality. The company holds practical utility patents for innovations like split base beds, push-pull bed frames, and glue-free mattresses, along with multiple patents for distinctive product designs. Additionally, Donble Mattress has successfully achieved certification under the ISO9001, ISO14001, and ISO45001 standards, earning prestigious accolades such as the "China Green Product Certification," "China Environmental Labeling Product Certification," and recognition as a "Guangdong Province Contract-Honoring and Trustworthy Enterprise."

Operating mattress products requires exceptional customer service—not only does it demand a deep understanding of industry expertise, but also the mastery of effective sales techniques. Donble Mattress provides standardized operational guidance to assist dealers with everything from store location selection and interior design to recruitment and staff training. Additionally, we conduct large-scale, centralized training sessions—held more than twice annually—as well as video and on-site training programs, equipping dealers to tackle key challenges in their stores. On the advertising front, our dedicated marketing team employs a dual online-and-offline strategy, driving traffic and customer acquisition for dealers while leveraging the brand’s strong reputation. Moreover, we offer comprehensive support throughout event marketing initiatives, providing guidance on everything from campaign planning and execution to advertising strategies and even gift offerings, ensuring dealers maximize the benefits of our brand presence.

In the competitive mattress market, product costs directly impact both competitiveness and profit margins—making it crucial for retailers to carefully consider factors like procurement costs and franchise policies. To meet the evolving demands of the new market landscape, Donble Mattress has introduced a range of supportive initiatives, offering assistance in areas such as renovation subsidies and product sourcing, helping franchise partners reduce their initial investment costs. As the "sleep economy" continues to surge, the bedding industry is riding a powerful wave of growth. Donble Mattress is actively seeking long-term partnerships with distributors, eager to collaborate with like-minded customers who share our vision for mutual success!

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