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"Houjie Furniture & Lifestyle Aesthetics" Shopping Festival Kicks Off

Release date:

2022-09-27 15:22

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On the afternoon of September 21, the launch ceremony for the "Houjie Furniture & Lifestyle Aesthetics" online promotion festival was held at the Famous Home Expo Park. Du Xuemin, Chairman of the Houjie Town People's Congress, along with representatives from the town’s Economic Development, Propaganda, Education, Culture, Sports, Tourism, Market Supervision departments, as well as leaders from the Houjie E-Commerce Association, Dongguan Famous Furniture Club, International Famous Furniture (Dongguan) Exhibition, Famous Home Expo Park, and Taobao Tmall Dongguan Operations Center, attended the event.

Du Xuemin, Chairman of the People's Congress of Houjie Town, stated that furniture is not only a shining hallmark of Houjie but also a prime example of how Chinese manufacturing is leading global trends. Taobao and Tmall, as pioneers among China's e-commerce platforms, hold immense potential for digital outreach and influence. This time, with strong support from the Taobao and Tmall platforms, Houjie furniture will be showcased to consumers nationwide during the Tmall Home Furnishing Festival under the theme "Origin Brand Ambassador." The initiative aims to consolidate Houjie's renowned furniture brand assets, leveraging the Tmall platform to further enhance the town's reputation as a premier furniture-producing region. Through multi-channel promotion—spanning Tmall/Taobao’s internal resources, short videos, and influencer-led livestreams—Houjie Furniture seeks to elevate its brand image across the board. Additionally, by capitalizing on the Tmall Home Furnishing Festival, the event will help expand Houjie furniture’s marketing channels even further. Ultimately, this furniture e-commerce festival will serve as a model, encouraging more furniture brands to fully embrace e-commerce—and, in turn, driving high-quality growth for Houjie’s entire furniture industry from the consumer end.

Houjie Furniture will showcase itself as the "Destination Brand" to consumers nationwide during Tmall Home Furnishing Festival, running from September 23 to 28. By partnering with the Taobao Tmall (Dongguan) Merchant Operations Center, Houjie Furniture is creating a unique shopping experience both online and offline. Shoppers can simply open Taobao, type in "Dongguan Houjie Home Furnishing Festival," and instantly access the event page. In addition to watching live streams online, customers can also explore physical product displays at the prestigious Mingjiaju Expo Park, allowing them to experience the products firsthand.

Over 70 outstanding furniture companies from Houjie will participate in the "Houjie Furniture: The Aesthetics of Living" online promotion festival. Donble Mattress, a locally rooted Dongguan brand with 29 years of history, is also joining this exciting event. The traffic generated by e-commerce and livestreaming platforms will help Houjie furniture businesses expand their sales channels, boost brand visibility, and enhance the perceived value of Houjie furniture products.

"Thick Street Furniture's foray into the online world will further spread the lifestyle philosophy of 'Thick Street Furniture: The Aesthetics of Living,' fully showcasing Thick Street's unique identity and establishing "Thick Street Furniture" as a vibrant, ever-shining emblem of the new era.

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