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Thinking of opening your first store to sell mattresses—which brand should you choose for a franchise?

Release date:

2021-10-07 11:02

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Mattresses are essential bedding items for the bedroom, helping us sleep better and healthier. Many investors have recognized the huge demand in the mattress market and are considering opening their own stores—but they’re unsure which mattress brand to partner with. Today, we’ll share some helpful tips to guide you.

1. Choose a reputable mattress brand

We recommend choosing a professional mattress brand that offers quality assurance while also generating its own buzz and advertising impact. Donble Mattress is a 28-year-old, locally-rooted brand from Dongguan, specializing in both hotel projects and consumer bedding products. The company has established brand franchise stores in numerous cities across China and collaborates with star-rated hotels in many countries and regions worldwide. Today, Donble Mattress has earned a stellar reputation as one of the most trusted mattress brands in China.

Donble Mattress has built a large-scale mattress and upholstered bed production base along with a modern exhibition center in Houjie, Dongguan, Guangdong—the "Furniture Capital." For years, Donble Mattress has adhered to the principle of "no factory tours, no agents," ensuring that customers gain a deeper understanding of Dongbao's products and develop greater confidence in them.

2. Business Training

Selling mattresses is different from running a convenience store—customer service plays a crucial role. It requires not only a solid understanding of product knowledge but also the ability to master effective sales techniques. For instance, some customers may simply glance at and lightly touch the mattress as they enter the store. Just when it seems like they’re about to leave, that’s exactly the moment when your sales skills come into play: gently guide them to lie down and experience the mattress firsthand.

At Donble Mattress, we offer a comprehensive, hands-on supervision system for training operations, providing end-to-end support in both marketing and product training—so you can focus on running your business with complete peace of mind. In terms of advertising and promotion, our company boasts a dedicated marketing team that employs a dual online-and-offline strategy, helping you gain a strong presence across major e-commerce platforms as well as TikTok’s short-video channel.

3. Franchise Advantages

Different mattress brands have varying franchise policies, and investors need to consider the associated financial costs, including franchise fees, initial product procurement expenses, store space requirements, and more.

To meet the evolving demands of the new market landscape, Donble Mattress has introduced a fresh franchise policy, empowering dealers to achieve remarkable success in today’s competitive industry. By partnering with Dongbao, the company now covers the costs of 10 key renovation materials for franchise stores and offers additional renovation subsidies, helping franchisees reduce their initial investment and enabling them to launch their businesses at a lower cost—making entrepreneurship more accessible than ever before.

Who says kids can't sleep on latex mattresses?

Guangdong hotel mattress customization—choose the 28-year-old local brand Donble Mattress.