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Double Mattress: Young Insomniacs Crave That "Wrapped-Comfort" Feeling

Release date:

2021-07-24 11:47

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"I often don’t go to bed until midnight, which I thought was pretty late—yet my office colleague born in the 2000s says he doesn’t hit the hay until 1:30 a.m., often spending an hour scrolling through his phone in bed."

1. Why do young people enjoy staying up late?

According to the 2020 China Sleep Index Report, young people—particularly those born in the 1990s—are experiencing particularly severe sleep issues, with most falling asleep after midnight and averaging less than 7 hours of sleep per night. But why are today’s youth increasingly reluctant to get enough rest?

The post-90s generation is a group that values individuality and freedom, yet work consumes most of their time. With less than three hours left for evening leisure activities, they often end up sacrificing sleep to make up for it.

2. Help young people fall in love with sleep

To save young people who stay up late, we must first help them fall in love with sleep and show them that sleeping can actually be enjoyable—and that crucial role falls squarely on Donble Mattress.

Young people crave a "cocooning" sensation when it comes to sleep, which means their mattress should feel snugly comfortable and deeply restorative. Donble Mattress’s “Fengzhi” model features premium-grade latex, ensuring that as you lie down, the soft, quilted layer gently contours to your body, offering your skin a cloud-like, luxurious touch. This gentle, enveloping embrace effortlessly draws you into a state of complete relaxation, helping you drift off into a more peaceful and rejuvenating sleep.

Young people need a "sense of ritual" when it comes to sleep—meaning their mattress should not only be comfortable but also visually stunning, uplifting the mood. Donble Mattress features a beautifully crafted, full-bodied pleated design on its front, showcasing 12 vibrant peony flowers in full bloom, evoking a lively and vibrant scene. Additionally, the mattress boasts an elegant European-style triple-border trim, adding a touch of sophistication and luxury that reflects the owner’s refined taste and opulence.

Young people need to "sleep soundly through the night," which means their mattress must be quiet and resistant to disturbances. Donble Mattress "Fengzi" features 2.4mm-thick, individually pocketed coils that prevent spring-to-spring friction—and the resulting noise. Each spring provides independent support, so if one person tosses and turns, it only affects the springs directly beneath them, leaving the other sleeper undisturbed. This design ensures a truly undisturbed, peaceful night's rest.

Sleep expert Donble Mattress believes that young people demand a higher standard of sleep experience, and mattress manufacturers need to proactively cater to this demographic by designing products that resonate with younger consumers—only then can they stay ahead in the fiercely competitive market of the future.

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