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How can home furnishing malls attract foot traffic in 2025? Focus on these three key strategies.

Release date:

2025-10-31 17:21

Source:

https://www.donbao.com.cn/

As the home furnishings market shifts from the "incremental growth era" of real estate to the "stock-era," a common challenge has emerged for most furniture retailers: "more sales consultants than customers," along with difficulties in attracting visitors, keeping them in-store, and ultimately closing deals. In this fierce battle for consumer attention, Donble Mattress, a 32-year-old local brand from Dongguan, has successfully broken through the deadlock by reimagining its store environments, elevating the customer experience, and embracing digital transformation—resulting in simultaneous growth in both foot traffic and conversion rates.

Traditional furniture stores often rely on "shelf-based displays," which tend to exude a cold, commercial vibe. As a result, customers typically browse quickly and leave in a hurry—staying an average of less than 30 minutes inside. Donble Mattress is leading the way in breaking this conventional model by reimagining store spaces around the core concept of "de-selling."

Walking into Donble Mattress's flagship store, you’re immediately greeted by a cozy "cream-style" design—soft milky white tones intertwined with natural wood hues, paired with warm milk-caramel shades and matching, cohesive furnishings. Glass partitions subtly divide the space into distinct "bedroom scenes," each meticulously curated to feel like an extension of a customer’s own home. Every mattress is perfectly complemented by fluffy throw pillows, sleek leather beds, and exquisite bedding sets, almost as if bringing your personal sanctuary right into the showroom. This immersive design approach effectively softens the "sales pitch," shifting the focus from simply "viewing products" to "experiencing lifestyle"—a transformation that significantly boosts customers' desire to try out the mattresses firsthand. In fact, data shows that after the redesign, average in-store visit durations have surged to over an hour, with some stores even seeing visits lasting longer than two hours. This extended engagement naturally lays a strong foundation for driving successful sales conversions.

Building on customer retention, Donble Mattress is further enhancing its "social appeal" by upgrading its services, transforming retail spaces into vibrant social hubs that seamlessly blend shopping with leisure. Several of its stores have introduced beverage bars and cozy lounge areas, offering customers free freshly brewed coffee, handcrafted lemon tea, seasonal fruits, and freshly baked treats. This "shop-and-savor while casually connecting" concept not only helps ease shopping stress but also turns the stores into must-visit spots for socializing and even travel-inspired check-ins. According to official statistics, after these service enhancements, in-store conversion rates have surged significantly—boosting online-to-offline order conversions by nearly 30%.

In the era of stock depletion, the battle for traffic has long extended beyond offline channels. Donble Mattress leverages digital tools to seamlessly connect online and offline customer flows, enabling precise traffic generation while simultaneously boosting user engagement and loyalty. On one hand, the company has developed a mini-program membership system, allowing customers to instantly access event updates, participate in community interactions, and enjoy personalized one-on-one services. On the other hand, Donble Mattress has strategically positioned itself on short-video platforms, using engaging video content to showcase product details and immersive brand experiences—significantly enhancing the company’s overall visibility and reach.

In the era of stock depletion, competition in the furniture industry has long shifted from a battle of products to a comprehensive showdown centered on scenarios, experiences, and traffic management. Donble Mattress’s approach demonstrates that only by breaking free from conventional thinking—reimagining consumer scenarios through innovation and leveraging digital tools to connect with users—can companies carve out new growth opportunities amid shrinking traffic trends.

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