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How can mattress retailers attract customers? These key points are crucial.

Release date:

2025-09-23 14:23

Source:

https://www.donbao.com.cn/

Faced with declining foot traffic and sluggish conversion rates in traditional furniture stores, how can the mattress industry break through the challenges and attract more customers? Dongguan-based, 32-year-old local brand Donble Mattress has delivered a compelling answer by reimagining its retail spaces, upgrading its services, and embracing digital operations—offering a model that others can learn from.

Donble Mattress's store renovation has become a benchmark for the industry. The new store moves away from the traditional "shelf-style" product display typical of conventional retail spaces, instead embracing a "scene-based" design. Dominated by warm wood tones and creamy coffee hues, it pairs these colors with plush cushions and matching bedside tables, seamlessly integrating each mattress into realistic bedroom settings that evoke everyday living experiences.

Among them, the innovative Sleep Experience Zone at Donble Mattress stands out particularly—by reducing the number of product displays, incorporating bed flags and soft lighting, and thoughtfully pairing these elements with complementary furnishings like bedside tables and bedding, the space effortlessly evokes the cozy, relaxed atmosphere of home. Customer Ms. Wang shared: "Browsing products in this kind of environment feels just as relaxing as strolling through a shopping mall." This "de-commercialized" store design not only minimizes the typical retail vibe but also encourages customers to linger longer, boosting their average visit duration from 30 minutes to over an hour.

In terms of service upgrades, Donble Mattress has undertaken a comprehensive overhaul of its stores' functional positioning. The new stores now feature beverage bars, offering free handcrafted lemon tea, freshly ground coffee, and freshly baked pastries to customers as they browse. Some locations even include dedicated kids' lounges equipped with toys and supervised care services, allowing parents to fully focus on exploring the products. This "shop-and-savor" experience—designed to feel more like a leisurely outing—has not only drawn in numerous potential customers but has also significantly boosted sales efficiency. Data shows that after the renovations, referral rates among customers have soared by over 40%, while certain stores have seen a nearly 30% increase in conversion rates.

In the digital age, online traffic has become a fiercely contested battleground for home furnishing brands. Donble Mattress has launched a mini-program membership system that integrates features like event updates, product consultations, and after-sales service requests. Consumers can now conveniently check prices online, book mite-removal services, participate in community activities, and even customize product solutions—all with just one click.

From scenario reconstruction to service innovation and beyond to digital marketing, Donble Mattress's approach demonstrates that only by placing user needs at the core and genuinely considering issues from the consumer’s perspective can a brand earn both market recognition and customer trust.

Customers have repurchased three times over two years—simply because Donble Mattress did this one thing.

AI algorithms + smart sleep assistance—Donble Mattress saves those struggling with insomnia.