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How does a Dongguan mattress brand achieve a 70% referral rate from existing customers?

Release date:

2025-09-01 09:07

Source:

https://www.donbao.com.cn/

In today’s increasingly competitive home furnishings industry, achieving long-term customer trust and driving high repeat purchase rates remains a significant hurdle for many brands. Yet, Donble Mattress, a 32-year-old local mattress brand from Dongguan, has managed to achieve an impressive 70% referral rate among its existing customers. Behind this remarkable success lies consumers’ deep appreciation for the product quality, brand value, and exceptional after-sales service.

Since its establishment in 1993, Donble Mattress has consistently regarded "quality" as the cornerstone of its business survival—meticulously refining every step, from sourcing raw materials to the production process. Beyond delivering products of exceptional quality, Donble Mattress has also created an open-access factory environment, inviting customers to tour the production lines at any time and gain a firsthand glimpse into each stage, from spring manufacturing to fabric stitching. This not only gives consumers a clearer understanding of the craftsmanship and materials used but also underscores the brand’s unwavering confidence in its own products.

Donble Mattress has earned its strong reputation partly due to its commitment to environmental responsibility. The company has achieved several key certifications, including China’s Environmental Label, China’s Green Product Certification, and Guangdong Province’s Green Factory Certification, while strictly adhering to national standards for formaldehyde emissions. For instance, their glue-free mattresses use advanced electronic fleece fabric combined with meticulous hand-stitching—replacing traditional adhesives altogether. This innovative approach not only ensures healthier living but also significantly extends the product’s lifespan, offering discerning consumers even more options for a high-quality lifestyle.

Providing high-quality, convenient after-sales service is a crucial component in safeguarding consumer rights. At Donble Mattress, service innovation has always been centered around meeting users' needs. We’ve built our own logistics team to offer a seamless, one-stop service—from scheduled delivery to expert installation and setup. In the Dongguan area, we even introduced a complimentary in-home mite removal service, addressing the longstanding challenge of traditional mattress cleaning. This comprehensive, end-to-end customer support model ensures customers feel both cared for and valued by our brand. Data shows that since launching our mini-program, order conversion rates have surged by nearly 40%, while repeat purchase rates among existing customers have climbed above 30%.

For more than three decades, Donble Mattress has built a strong reputation in the market thanks to its exceptional product quality and outstanding customer service, earning widespread acclaim from both domestic and international markets—and the deep trust of consumers. As one long-time user shared candidly: "I not only use Donble mattresses at home myself, but I’ve also recommended them countless times to family and friends. After all, I’ll only suggest something to others if I’ve tried it myself and truly believe it’s worth it."

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